Buckley/Friedman Advertising and Public Relations has picked up a new packaged goods account.
Langer Juice Co. selected the Costa Mesa, Calif., shop as its first ad agency after a closed review, according to agency executives. Previous advertising was handled in-house. Billings are undisclosed.
The 15-person shop is in production on the client's first 30-second TV spot. The commercial, set to break early next month, highlights Langer's new "100" product line. The line consists of 100 percent juice drinks, which are enhanced by added calcium and antioxidants such as vitamins A, C and E. The campaign will also include print and public relations efforts.
City of Industry, Calif.-based Langer has been producing juice for 38 years. --Teresa Buyikia