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NEW YORK Just two weeks after a group promoting oil heat awarded its $10 million account to The Martin Agency in Richmond, Va., a small Philadelphia shop has wrested away a $1 million regional portion of those billings.
The National Oilheat Research Alliance’s Delaware Valley region will launch its own television and radio campaign created by bubble, an independent agency with just one full-time employee, president Kelly Simmons. While NORA chose Martin based on its reputation and the promise of what it could deliver, Simmons got the job because of the specific concepts she presented, said industry consultant Roy Patterson, a member of the Delaware Valley regional council.
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