Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Short films created by Converse fans convey their reverence for the footwear in Butler, Shine, Stern & Partners’ first TV campaign for the Nike-owned athletic-shoe brand.
Artists, musicians, fashion designers, filmmakers and others nationwide were asked to craft 25-second films inspired by Converse—particularly its flagship Chuck Taylor sneaker.
BSSP in Sausalito, Calif., collected 20 of the shorts for the first installment of the integrated marketing effort; of those, 12 will run on TV and eight on the Web during the first phase.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in