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SAN FRANCISCO The second wave of Converse sneaker ads from Butler, Shine, Stern & Partners breaks this week on MTV. The campaign features 13 new short films submitted by fans of the brand.
A print component includes an insert that allows readers to “make their own statement” by designing a Converse shoe. The insert is appearing in December issues of Fader, Paper, Giant Robot, Vice and XLR8R.
Overall ad spending is about $5 million.
The films, which can be viewed at conversegallery.com
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