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SAN FRANCISCO Independent Butler, Shine, Stern & Partners has launched a print, TV and interactive ad campaign for a new video game from LucasArts, Star Wars Battlefront, the agency said.
The game enables players to put themselves on the battlefield with the sci-fi characters, a selling point played out in the TV spots, which began airing this month, said a BSSP representative. The ads show average people in various scenes as they shoot at enemies and fly space-age aircraft along with the game’s stars.
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