A-B's Growing Agency Roster Produces Fresh Spots

TV spots for Bud Light from a DDB shop and a Hispanic agency were among the best-received ads at Anheuser-Busch’s wholesalers convention last week, according to those in attendance.

Distributors and A-B executives screened about 40 spots, some of which had already aired, at the San Francisco meeting, said Bob Lachky, the St. Louis brewer’s vice president of brand management.

Among the spots was the first work for Bud Light from Dieste & Partners, Dallas, and Palmer Jarvis-DDB Downtown in Toronto, an Omnicom Group shop created last year to handle the Budweiser and Bud Light accounts for Labatt Breweries in Canada.