Bruno's Begets Giant Food for O2

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ATLANTA Giant Food has tapped multicultural shop O2 Ideas to work with its in-house marketing team, the client confirmed.

The independent Birmingham, Ala., shop bested co-finalists Carton Donofrio & Partners in Baltimore, which continues to handle the client’s interactive chores, and Interpublic Group’s Mullen in Wenham, Mass., in a review that sources said started with a dozen participants.

O2 will provide brand development, advertising, media strategy and event management. Giant, a subsidiary of Ahold USA, will continue to buy media through GRT Advertising, an in-house buying service.



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