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CHICAGO Bruegger’s Enterprises, parent company of Bruegger’s Bagels chain, has tapped Ten United to reposition the brand in a national campaign.
The account win for the Columbus, Ohio, shop came after a review that included Wyse Advertising in Cleveland and King-Casey in South Norwalk, Conn., according to an agency representative. Previously, the Burlington, Vt.-based chain had assigned duties on a local basis. Ten United’s Pittsburgh office had handled local duties there.
Ten United’s assignment will include revamping the company’s logo and revising the client’s brand positioning.
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