Bruce Rises at BBDO

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NEW YORK BBDO said it has promoted longtime executive creative director Bill Bruce, who has created campaigns for Pepsi, Mountain Dew, Sierra Mist and Aquafina to creative director of its flagship New York office.

In his new role, Bruce, 44, will head up a department of 250 employees.

The move will enable North American chairman and chief creative officer David Lubars to help oversee the creative product coming out of the Omnicom Group agency’s other offices like Los Angeles, San Francisco, Chicago, Detroit, Minneapolis and Atlanta.



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