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The Richards Group has won the advertising account of iChoose, a maker of Internet browser software that provides coupons and promotional offers to online shoppers at the point of purchase.
The Dallas agency beat out four other shops in a review that was restricted to the Southwest. Said iChoose vice president of consumer marketing Sheryl Gatto, “Why travel to New York when you have such creative talent here? Instead of out-of-the-box thinking, we can get off-the-island thinking.”
Gatto had previously worked with the agency in her former role as director of marketing at Travelocity.com,

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