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NEW YORK — Heineken USA’s historically amusing advertising continues in a dozen new spots that begin rolling out in November, sources said. The ads are the first created under the supervision of Lee Garfinkel since the noncompete clause in his Interpublic Group contract expired in June.
Garfinkel, worldwide chief creative officer at D’Arcy Masius Benton & Bowles, left IPG’s Lowe in January 2001, but his contractual obligations ended last summer. Heineken shifted its $50 million account from Lowe to D’Arcy in January 2002 without a review.
Garfinkel
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