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BOSTON BrownCo, the online brokerage arm of J.P. Morgan Chase, has hired Pile and Co. to oversee a review of its ad account, a Pile representative has confirmed. Incumbent Via is not defending, the Pile rep said.
The client, based here, spends about $10 million annually on ads, and tapped independent Via in Portland, Maine, in December 2002 following a review. In that review, Via outpaced Boston incumbent Gearon Hoffman and three New York-based contenders: Foote Cone Belding, Gotham and TBWA\Chiat\Day.
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