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NEW YORK Brown & Williamson Tobacco has selected Media Kitchen to handle its media planning and buying account after a review, a search consultant with ADvice & ADvisors confirmed. Media Kitchen beat Media First International, MindShare and incumbent MediaCom in the final round of a review.
The client spent $50 million on ads last year, per TNS Media Intelligence/CMR.
Media Kitchen, New York, a unit of the Kirshenbaum Bond Creative Network, beat three other New York agencies to land the business: Interpublic Group’s Media First International, WPP Group’s MindShare and the incumbent, Grey Global Group’s MediaCom.
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