Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brown & Co. is in the process of winnowing down a list of “about a half-dozen” semifinalists for its estimated $7-10 million ad account, accord ing to Laurie McLachlan, vp, marketing manager at the discount brokerage.
McLachlan did not provide a complete list of contenders, but she did say the Boston-based client, a unit of J.P. Morgan Chase & Co., looks to name three finalists within the next few weeks.
In the running, according to sources, are Boston shops Gearon Hoffman (the incumbent) and Partners & Simons; New York agencies DiMas simo Brand Advertising, Foote, Cone & Belding (which works for Chase), Gotham, TBWA\Chiat\ Day and The Romann Group; and Portland, Maine-based Via.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in