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BOSTON — Brown & Co. today named Via for its estimated $7-10 million ad account, held for 20 years by Gearon Hoffman here, a client representative said.
Portland, Maine-based Via overcame the incumbent and New York shops Foote, Cone & Belding, Gotham and TBWA\Chiat\Day in a review. The Boston-based discount brokerage is a unit of J.P. Morgan Case & Co.
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