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BOSTON — Discount brokerage Brown & Co. has confirmed launching a review for its advertising account, which has been with Gearon Hoffman, Boston, for 20 years.
About 10 shops in New York and Boston have been sent “requests for information” according to Brown & Co. vp, marketing manager Laurie McLachlan. Gearon Hoffman has been invited to defend, she said. The RFI is due back at the end of next week; the competition will conclude in the fall.
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