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DALLAS Brothers & Co.’s new educational campaign for the National Highway Traffic Safety Administration promotes safety-belt usage among truck drivers in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.
To support the “Buckle Up in Your Truck” campaign, the Tulsa, Okla., agency broke a 30-second television spot this week in the NHTSA’s five-state Region 6, where a steady decline in safety-belt usage among truck drivers has been reported, the shop said.
Responding to research that indicates safety belts are up to 60 percent effective in preventing deaths, the initiative targets Region 6 truck drivers and their families.
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