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Naming chief creative officer Brian Brooker CEO of Barkley Evergreen & Partners is meant to underscore a commitment to the creative product, part of an ongoing effort to transform the shop’s image.
“If there’s a shot to put a new face on this agency, I believe that opportunity will come with a creative leading the charge versus a suit,” said former CEO Scott Aylward, who remains chairman of the $310 million Kansas City, Mo., shop and will continue to lead BE&P’s $40 million Sonic Drive-Ins account.
“This isn’t a case of phasing yourself out,” Aylward, 44, said.
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