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NEW YORK Deutsch said it has been awarded creative and media duties for the Wildlife Conservation Society, more popularly known by its flagship brand, the Bronx Zoo.
The New York-based Interpublic Group shop won the account after a review in which the 10-year incumbent, WPP Group’s Young & Rubicam, did not defend.
The client spent less than $500,000 in measured media in each of the last two years to advertise its Bronx flagship and other properties, including the New York Aquarium and zoos located in Central Park, Queens and Brooklyn’s Prospect Park.
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