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Bronnercom Builds Culture

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Direct Specialist Fills Top Posts in Boston, New York
BOSTON - In an effort to bolster senior management and empower its field offices, Bronnercom's Strategic Interactive Group has added several executives, including former Lotus Development marketing director Grant Schneider, who will run SIG's fast-growing New York office.
Schneider has been named vice president and group marketing director of the outpost. He most recently served as managing director of account planning at DDB Needham in New York, overseeing Compaq Computer and others. Schneider founded a marketing consulting firm in the mid-1990s after leaving Lotus. "It's a great match," he said of his new job. "I really enjoy interactive."
Bill Heard, who for two years was a creative director at K2 Design in New York, has joined SIG, New York, as creative director.
Donna Driscoll has joined SIG's Boston headquarters as senior vice president and group director, heading up work on General Motors, one of the largest clients of both SIG and Bronnercom. This marks the first time one person will oversee all GM assignments, which include Web site development and interactive marketing for Pontiac GMC. Previously, those chores had been split between various managers. Driscoll has held senior marketing posts with Citigroup, AT&T Capital and Fidelity Investments.
The new hires were made to better delineate responsibilities and, in the case of New York, make satellite offices more self-sufficient, said Kathy Biro, who serves as vice chair of Bronnercom and chief executive officer of SIG.
Schneider and Heard become the top tier of management for the year-old New York office, overseeing work for AT&T, American Express and Time Warner. Previously, creative and account management for SIG's New York office was largely handled from Boston.
The hires "will allow us to build our own culture" apart from the operations of Bronnercom, with which it now shares space, Schneider said. SIG's New York outpost, which will likely double in size to 120 staffers this year, in July will move to larger digs at 810 Seventh Ave., he said.
Hiring seasoned marketing professionals, preferably with client-side experience, is part of the long-term growth plan - and more hires are on tap, Biro said. Specifically, SIG will soon name a creative director in its 20-person San Francisco office, and Biro is seeking a general manager and creative director to oversee U.K. operations, where a "skeleton crew" works for Amex out of Bronnercom's London outpost.
SIG claimed $40 million in revenue and 250 total employees for 1998. Overall, parent Bronnercom claimed about $125 million in 1998 revenue and recently surpassed the $1 billion billings threshold. ¡