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Bronner Slosberg Humphrey is breaking a multimedia campaign in California for Enron Corp. The Houston- based utility company tapped the Boston shop for projects this summer.
Television and radio spots as well as direct marketing materials seek to entice consumers to choose Enron for their power needs once California’s residential electric market is deregulated Jan. 1.
Posing the question, “Hey, California, where do you get your energy?” a 60-second, black-and-white commercial shows a variety of people sharing their views on energy.
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