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Direct Marketing Shop Realigns Management: Plans Offices in NYC, Detroit, San Francisco
BOSTON-Bronner Slosberg Humphrey last week named David Kenny chief executive officer as part of a management realignment. The Boston-based shop also plans to open offices in three major cities.
“These moves will help us better align our organization with our approach to brand building and customer management,” said agency chairman and founder Michael Bronner, who turns over the chief executive title to Kenny but remains chairman.
Delivering an expanded array of marketing services was the prime motivation behind Kenny’s promotion and the flurry of related moves last week, Bronner said.
Partner Michael Slosberg was promoted from executive creative director to chief creative officer.
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