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Three agencies are preparing to make final presentations for the branding assignment of a “socially conscious” e-commerce startup helmed by Michael Bronner, who 20 years ago founded the firm that grew into relationship marketing giant Digitas.
Hill, Holliday, Connors, Cosmopulos, Boston, and New York shops McCann-Erickson and Young & Rubicam are pitching the estimated $25-30 million assignment, sources said.
The three contenders are expected this week to make presentations to Bronner and other managers of the startup, provisionally known as Upromise or Lifetime Rewards.com,
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