Bronner hatches idea

Michael Bronner, who founded marketing firm Digitas in 1980 as a discount coupon operation while he was an undergraduate at Boston University, has endowed an e-business development center at his alma mater.
Operating under the aegis of the university’s School of Management, the Michael Bronner e-Business Center and Hatchery will allow students to develop ideas under the supervision of faculty, executives and venture capitalists who, it is hoped, will provide funds to help the startups get off the ground.
Bronner has lined up several venture firms and investors, including Boston’s General Catalyst, to participate.