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BOSTON-Bronner Slosberg Humphrey has hired Michael Dresner from Marvel Entertainment in New York as senior vice president of events and sponsorship marketing, a new division.
Dresner’s group will develop sports and event sponsorships and establish methods for measuring the effect of promotions on customer relations. It will also engage in follow-up work, probing why
consumers attend specific events and how sponsorships affect their perception of a client’s image, said Bronner chief executive officer David Kenny.
The shop also changed the name and expanded the function of its 75-person teleservices group led by John Hoholik.
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