Bromley, Aguilar Loses Bud Light Business As Anheuser-Busch Cuts Its Agency Costs

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DALLAS-Anheuser-Busch has pulled its Bud Light Hispanic creative account from eight-year incumbent Bromley, Aguilar & Associates in San Antonio as part of an ongoing effort to reduce agency costs.
Creative for the Bud Light brand has been shifted to Castor Advertising, New York, which already handles Hispanic work for the Budweiser brand. Media will remain in-house, sources said.
Hispanic media support for Bud Light totaled $8 million last year, according to a Bromley, Aguilar representative. A source estimated Anheuser-Busch’s Hispanic spending for Budweiser at $2 million.
Alejandro Ruelas, the client’s director of ethnic marketing, did not return calls by press time.
The move to Castor ends a 15-year association between the St.






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