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E*Trade Financial’s new chief marketing officer is an “Interpublic Group loyalist,” according to a source, and that’s where he may look first for a shop to work on the online brokerage’s estimated $90 million marketing account, half of which is paid advertising.
Being based in New York or a finalist in last year’s E*Trade review won’t hurt either, sources said.
Nicholas Utton joined E*Trade in June from JPMorgan Chase and is now soliciting ideas from undisclosed shops.
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