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NEW YORK MDC Partners’ Kirshenbaum Bond + Partners has survived two separate reviews to win the estimated $25-30 million advertising account of investment brokerage Edward Jones, the agency confirmed.
The New York agency was the lone survivor of Edward Jones’ first review, which ended in November without a declared winner after the St. Louis-based brokerage eliminated the now-defunct Wolf Group of New York. The client then added Euro RSCG Tatham Partners in Chicago and The Richards Group in Dallas to its list of contenders, sources said.
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