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CHICAGO Parker Hannifin, a motion and control technologies and systems supplier, has launched its first-ever electronic advertising campaign.
The ad series, tagged “Engineers see the world differently,” debuts in the U.S. this month on national cable television networks. The spots are part of a global advertising campaign the Cleveland company launched in January 2002 under the “Parker, anything possible” brand banner. The firm’s electronic and print advertising expenditures in North America, Europe, Australia and Asia amount to $12 million annually.
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