Broadcast Experience Key for New Adamson ECD

Adamson Advertising expects to expand its broadcast capabilities under new top creative Mark Wildenhaus, who built his reel at agencies including Campbell Mithun, Bozell and D’Arcy Masius Benton & Bowles.

Wildenhaus, 45, was most recently a vice president and creative director at Campbell Mithun, working on television and radio for clients including Burger King and General Mills.

He was chosen for the executive creative director’s role at St.-Louis’ Adamson for “his big-agency experience and his broadcast capabilities,” said shop president Norman Berger.

Broadcast savvy is “something we’ve lacked a little bit at the agency,” Berger acknowledged.

The $60 million agency’s clients include several business-to-business accounts, and the shop also has a strong promotions unit.