Broadband Usage Correlates to Income Level

NEW YORK The percentage of people accessing the Web through a high-speed connection goes down as income level decreases, according to recent findings from Nielsen/NetRatings. Not surprisingly, the cost of broadband is largely to blame.

“While broadband has become much less expensive over the past few years, it’s still a significant cost as compared to narrowband. Couple high-speed access with other utility expenses and households with tighter budgets simply would not be able to afford the luxury of having broadband,” said Kenneth Cassar, director of strategic analysis at Nielsen/NetRatings, a part of Adweek parent VNU.

Nearly