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NEW YORK The penetration of broadband is having a profound effect on consumer Internet habits, according to a study.
The study, completed by Forrester Research and Headline Vision for Yahoo and WPP Group’s Mediaedge:cia, found broadband connections lead consumers to not only spend more time online but also broaden their Internet activities beyond tasks to include socializing, organizing and entertainment. According to the study, about 70 million Americans now have broadband connections.
The research, based on in-home ethnographic research and a survey of 3,200 U.S.
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