British Airways in Summer Holding Pattern

NEW YORK Agencies have begun submitting credentials packages to British Airways, which put the creative portion of its $100 million global ad account into review last week, but has no “finite timetable” for the process, a client representative said.

Citing July and August as heavy vacation months, John Lampl, British Airways representative for the Americas, said the review would likely get underway in earnest in September. He said the company has not yet determined when it will even begin sending requests for proposals to agencies, but that several have already submitted letters of interest.