Britain's BBH Goes for 'American Dream' -- Agency's New-Biz Drive Outside U.K. Focuses on U.S. Brands

LONDON – Bartle Bogle Hegarty is predicting the first fruits of its ‘Operation American Dream,’ an attempt to sell American clients on using a one-office British shop to create pan-European advertising.
So far the well-known British creative hot shop has sent four waves of top executives to meet 30 big American advertisers for whom BBH claims to have identified untapped European potential. Its message is clear. Through international experience creating pan-European ads for such clients as Levi’s jeans, BBH claims it understands the European perceptions of American products better than the natives.