Brita Opens Taps for Faucet Filter

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Y&R, Not Long for Account, Crafts a $15-20 Mil. Product Debut
LOS ANGELES–The Brita Products Co., maker of home water filtration systems, has unveiled its first TV ads in a major fall marketing push tied to the launch of its Ultra Faucet Filter.
The estimated $15-20 million campaign via Young & Rubicam, San Francisco, includes national promotions, print and radio ads and TV spots tilted heavily toward prime-time programming. It’s one of the agency’s final efforts for the subsidiary of Clorox, Oakland, Calif.,




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