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Fogarty Klein Does First TV Work For Brand
DALLAS–Fogarty Klein & Partners in Houston has launched the first television commercial promoting International Home Foods’ Ro-Tel Tomatoes and Green Chilies.
A 30-second spot will air this month and next in various Texas markets and in New Orleans.
The television commercial features an animated Ro-Tel can that moves to a Latin musical beat as it transforms the look of a cheese dip and a meat loaf.
“We know that our product is used to zest up snack recipes,” said Gerry Lopez, general manager of International Home Foods’ (IHF) Southwest brands division.
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