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Donino, White & Partners won its shootout with Fitzgerald & Co. for the account of BrightLane.com. A last-minute re-invitation by the client’s chairman to U.S. Web/CKS to pitch the estimated $20 million account was not a factor.
“There was a major question we had in our mind about both [Donino and Fitzgerald], as you might have in a lot of decisions that need to be made as quickly as this one,” said BrightLane president and chief executive officer Vince Brannon.
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