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ATLANTA Brighthouse is preparing to launch Brighthouse Live, a separate ad agency unit within the independent marketing consultancy, sources said.
The new entity at the Atlanta agency will handle the creative portion of Delta Air Lines’ $30 million advertising account, which moved to Brighthouse in May following its split from Publicis’ Leo Burnett in Chicago.
Jerry Cronin, formerly a partner and executive creative director at BaylessCronin in Atlanta, will head the unit as ecd, sources said.
Burnett
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