NEW YORK CBS News has signed a deal with Web TV syndication company Brightcove to distribute video news clips across the company's network of partner sites.
Besides pushing CBS News content throughout Brightcove Syndication Marketplace, which according to the company includes thousands of midsized sites and blogs, the ad-supported clips will be featured on Brightcove.com, which was recently relaunched as a consumer-focused video hub.
The participating sites in the Brightcove network will be able to embed a CBS News player on their Web pages, through which Brightcove will deliver a continuously updating mix of original news clips as well as snippets of the CBS Evening News, The Early Show and other CBS News shows.
The new deal adds to the growing list of online outlets housing CBS News content, which includes AOL News, Comcast and YouTube. "This partnership underscores CBS News' ongoing strategy of making our programming available on multiple platforms, while also generating additional revenue," said Sean McManus, president, CBS News and Sports.
Cambridge, Mass.-based Brightcove has linked up with several major content owners to power distribution of their video on their own sites and on its syndication network. Its partners include AOL, Discovery and MTV.
Brightcove has several competitors. As a destination, it battles YouTube, while its technology platform vies for attention from media owners like Joost. Its syndication network competes with ROO and Broadband Enterprises, while its ad network is in competition with Tremor and AOL's Lightningcast.