Bright Spots by Arnold Promote Stop & Shop's Product Variety

Playing off the “It’s that simple” tagline, Arnold Communications here has extended the now 2-year-old theme into a series of 15-second television commercials that feature the wide variety of products offered by Stop & Shop supermarkets.
“In an executional sense, these spots are simple, clever and profound,” said Arnold creative director Alan Marcus. The numbers of actual products, however, were in some cases altered to be “impressive but not unbelievable.”
Four executions are now in rotation on cable and network stations throughout New England and parts of New York.