Brigandi Is Preferred

Chicago Agency Chosen to Handle Account Of Worldwide Hotel Marketing Organization
CHICAGO–After conducting its second review in less than a year, Preferred Hotels & Resorts has selected Brigandi & Associates here for its $1.5 million account.
Brigandi beat out one other finalist, Ebel Dunnel Merrick, also in Chicago, following a review that initially included some 20 shops.
George Brigandi, president of the marketing communications shop, said he and several of his staff members have experience in marketing hostelries for such clients as Hyatt Hotels and Resorts and Hyatt International while working at Brigandi or at other agencies.
Preferred Hotels & Resorts handles marketing for more than 100 independently owned, high-end hotels and resorts worldwide.
Brigandi said a marketing plan has yet to be completed but can be expected to include print and direct advertising aimed at travel agents and consumers.
Preferred chose David Cravit & Associates in a review last summer, only to see that shop...