One Los Angeles area agency has decided to go a step beyond the typical holiday toy drive for charity.
"Most people don't realize that the Los Angeles Mission needs men's underwear," explained Team One Advertising art director Nic York. "Volunteers are hesitant to get behind an underwear drive--no pun intended --because most companies are too embarrassed."
The idea of helping out the mission, which provides assistance to the city's homeless, occurred to some of the staff from the El Segundo, Calif., shop when they were filming a commercial in downtown Los Angeles for client Lexus.
When they asked how they could help, they were told that men's underwear was needed.
The agency will be accepting new men's underwear of all sizes over the next week. Donations can be sent to Nic York, Team One Advertising, 1960 Grand Ave., El Segundo, Calif., 90245-5056.
The agency has also created pro bono ads (one is shown here) to raise awareness.