Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Richards Group is trying on a new pair of skivvies, even as one of its dot-com clients slips out the back door.
The Dallas agency last week was selected to manage consumer advertising for the 149-year-old Fruitof the Loom brand. The account, which includes media buying duties, is estimated at $15-20 million.
Other finalists for the Bowling Green, Ky., maker of undergarments and activewear were Campbell Mithun of Minneapolis and Creative Alliance in Louisville, Ky.
Fruit of the Loom’s last agency of record, Warwick Baker O’Neill in New York, resigned the account at the beginning of the year after the client said it would reorganize under Chapter 11.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in