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Bridge Worldwide Joins WPP Group Fold

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NEW YORK WPP Group relationship marketing shop Wunderman said it has acquired Bridge Worldwide, an interactive agency in Cincinnati.

Bridge, which employs 120 people, will operate as an independent unit of Wunderman. Bridge is best known for online efforts for packaged-goods giant Procter & Gamble, which also works with WPP through its Grey and Landor Associates units.

"Bridge Worldwide's depth of online and healthcare experience complements Wunderman's, and we both share the same philosophies about the power of customer relationships and online dialog," said Wunderman chairman and CEO Daniel Morel, in a statement.

Terms were not disclosed.

Jay Woffington, president and CEO of Bridge Worldwide, said, "This move allows us to tap into the expertise and the global scale of the network while maintaining our entrepreneurial culture and our flexible creative and strategic approach for our clients."

—Adweek staff report