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When Matt Damon and Ben Affleck recently approached The Boston Beer Co.’s Samuel Adams to be the exclusive sponsor of Project Greenlight, LivePlanet’s maverick film contest, could the prospect of free beer have been a motive?
Not at all, noted Kristin Balderston, account supervisor for Deutsch PR Plus, which is promoting the alliance. The sponsorship is a perfect fit.
“They’re both trying to break through and introduce the public to something new and revolutionary at a time when all they were getting was a few mass-produced choices,” she noted.
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