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NEW YORK — Breathe Interactive has launched an online campaign for Publix Super Markets aimed at driving traffic to a recipe section on the grocer’s Web site.
Online ads, running through the end of the year on such sites as Epicurious and Yahoo, promote Apron’s Cookbook, a section that features easy-to-prepare recipes on Publix’s site ( http://www.publix.com/ ). Targeted at recipe enthusiasts, Flash creative units highlight recipes for island pork, beef gorditas and bacon-wrapped shrimp.
The effort was developed in collaboration with the Southeast supermarket chain’s offline agency, WestWayne.
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