Breaking Into Song and Dance for Coffee Creamer

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DALLAS DDB uses entertainer Wayne Brady to introduce International Delight’s new plastic packaging.

In one 30-second spot, Brady sings a version of “I Say a Little Prayer for You,” which was originally written by Hal David with music by Burt Bacharach. Brady dances through his kitchen in a bathrobe as he sings lines like, “The moment I wake up, I reach for my smiley face cup. And get a little pour from you. Forever and ever you’ll be in my fridge and I will drink you.”

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