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Motocross champions aren’t exactly Wheaties box material, but that didn’t stop Bozell Worldwide’s Costa Mesa, Calif., office from concocting a faux cereal box mock-up for Kawasaki Motors.
The centerpiece of a national promotional and print campaign for Kawasaki’s year 2000 KX motocross bikes, the “Winning” box (shown here) features a picture of champion motocross rider Ricky Carmichael. The ads tout Kawasaki benefits such as trackside support and cash for race winners, as well as the bikes themselves.
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