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Brazilian Juice Gets Boost in Japan

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RIO DE JANEIRO - Citrosuco and Cutrale, two of Brazil's largest exporters of orange juice, will invest some $3.5 million in advertising in Japan to promote Brazilian orange juice. No specific brand will be mentioned in the ads. Although the ads will be shot in Brazil, the account will be handled by Japanese agency Dai-Ichi Kikaku. Seventy percent of the orange juice in Japan comes from Brazil.
Copyright Adweek L.P. (1993)