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LOS ANGELES Interpublic Group’s McCann Erickson has won global creative and media duties for the Brazilian commercial jet manufacturer Embraer, the agency said today.
Embraer’s spending was undetermined. Ian McGregor, executive vice president and general manager of the Los Angeles agency, said that the company typically does extensive print advertising.
McGregor said the business went into review at the end of last year, and the client considered a number of undisclosed agencies in this country and the United Kingdom.
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